Learning What and How People Think to Inform and Advance Strategy.

The principals at Strategic Research Associates have collaborated for over a decade on research projects using both qualitative and quantitative methods to inform internal and/or organizational strategies as well as public communication and advocacy through SRA’s expertise conducting strategic attitude research, the study of what and/or how people think about a topic or set of topics to inform strategy or advance strategic goals.

What We Do

Every Research Project is Custom

Our approach to every research project starts by developing a deep understanding of client needs and objectives through conversations with stakeholders and collaborators. We then develop a research strategy within the multiple contexts that define every project. These contexts may be organizational or institutional, but also local, regional, or national; they may be situated within a political system or a market; or within broader social trends.


Confidential public opinion analysis as well as organizational research encompassing both qualitative and quantitative methods, from consulting on research strategy and design to execution of data collection, reporting, and presentation.

Publicly facing

Research supporting the public communication efforts of a diverse range of organizations, from non-profits and news media, to businesses and trade groups

What We Offer

Through years of client projects, we have developed expertise in strategic attitude research methodologies, both qualitative and quantitative, including, and related to:

  • Surveys
  • Focus Groups
  • In-depth Interviews
  • Experimental Design (e.g. A/B testing)
  • Strategic Communications
  • Brand Equity
  • Legislative Strategy
  • Political Advocacy
  • Organizational Identity
  • Message Development & Testing

Breadth of Experience

Strategic insight informed by analytical thinking and developed through our significant experience working with clients across diverse domains, including:

  • News Media
  • Non-profits
  • Trade & Industry Associations
  • Higher Education
  • Energy
  • Banking & Finance
  • Law
  • Sports & Entertainment
  • Regional Development

Insightful research
meeting multiple objectives

In collaboration with multiple stakeholder organizations we designed and implemented a communication strategy for an annual statewide higher education poll used for brand reinforcement, public affairs, legislative advocacy, and internal assessment.

Providing insight
for organizational action

We strategized closely with a marketing firm and a financial client to design and implement qualitative and quantitative research into the attitudes of corporate leadership, management, and front line employees, as well as current and potential customers, to guide a realignment of social purpose messaging with established branding and market identity.

Propelling informed
public discussion

We worked with a collective of multiple state foundations to design and implement a survey of rural residents’ experiences and policy attitudes used to provide context for speakers and panels at a day-long conference on the challenges and opportunities facing rural Texas.

Our Team

James Henson, Ph.D. Headshot


James Henson, Ph.D., helped found two of the longest-running statewide polls in Texas and is the principal author of the first web-based introductory Texas government text, Texas Politics, now in its 9th edition and used at colleges and universities across the state. He is an internationally recognized expert on Texas and American politics, interpreting political and social trends from a non-partisan, social science perspective for over 20 years for media, business, non-profit, and other clients. He has been a source for commentary for media outlets including The New York Times, The Washington Post, the Wall Street Journal, CNN, Fox News, and MSNBC. He lives in Austin, Texas.

James Henson LinkedIn
Joshua Blank Ph.D. Headshot

Joshua Blank, PhD

Joshua Blank Ph.D., specializes in all phases of attitude research, including research design, data collection, analysis, and reporting. His approach is heavily informed by social science research methods honed in political and social psychology. Dr. Blank is an expert in both quantitative and qualitative research methods, including survey research, experimental design, focus group research, in-depth-interviewing, data analysis and data sciences. He has worked prolifically on attitude research in Texas and the U.S. for a wide range of public and private entities.

James Henson LinkedIn

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